We realize that we're not the only club in town, so we’d like to thank you for giving us this opportunity to tell you about our business, why we are different from the rest, and why you should join Physical Focus.

We've been involved in the fitness industry for close to twenty years. When we began our careers as personal trainers, we mentored with physical therapists, and we trained our clients in physical therapy clinics instead of gyms because we didn't like the poor standards demonstrated by our own industry. We separated ourselves from other personal trainers because we were frustrated with our profession’s lack of education, passion, and understanding, and we began formulating our vision of a training center that would bridge the gap between physical therapy, athletic training and fitness. That vision came true when we opened Physical Focus in 1999.

Since then, we’ve successfully operated Montecito's largest and only fitness studio providing a total package of health, fitness and athletic services. And you get it all from one team, all under one roof. We are confident that our team of trainers and therapists, our extensive approach, and our full service facility are better than anywhere else in town. Our trainers and therapists are of the highest quality professionally and ethically. They’ve chosen training and therapy for their careers, are passionate about health and fitness, and genuinely want to help others. They value education, are committed to continually learning and developing as professionals and people, and love what they do!

You won’t find another club providing the complete package of services we provide. Or an exercise environment that is as clean, upscale and state of the art. Or a club atmosphere that is as friendly, non-intimidating and supportive of all ages and abilities. And our proprietary training methodology called Life Performance is holistic, based on proven principles and up-to-date science. Our philosophy goes far beyond the superficial methods of body building, following a generic circuit of weight machines, or walking aimlessly on a treadmill as commonly found in other clubs. Life Performance focuses on big picture results - moving effectively, improving your sport, maximizing performance, minimizing risk of injury, eliminating pain, living a lifestyle dedicated to fitness, and improving overall health and well being!

Unlike most clubs, we don't make our money on long term contracts with members that don't show up. And unlike other gyms in our community, we don't sell discount packages, post flyers around town, or advertise our business in the local media. We succeed because we get to really know our members, our members value what we do, and our members get Life Performance results!

What truly sets us apart from the rest of the clubs is that we are the only fitness facility that won’t sell you a membership without setting you up on a Life Performance program we design specifically for you! We’re not just another place to workout. If you have been doing the same routine for many years, and aren’t open to a new approach, then we’re not the place for you. We are a group of trainers sharing the same philosophy, working together to help you! If we see you doing something we think is unsafe or ineffective, we’ll stop you and show you a different method. We aren’t interested in collecting money from members who don’t show up, waste time with ineffective exercises, or do things that are unsafe. Instead, we’re focused on maximizing your time and efforts, teaching you how to move better, and insuring your long term success!

We understand that making a commitment to exercise can be difficult. Will I like my trainer and fit in with the other members? Will I stick with my fitness program this time around and not get hurt? Will I enjoy my workouts and get results? These are all good questions that can only be answered by coming in, meeting us, and trying us out.

We’ve been working with clients in this community for eleven years, and are a family owned and operated business. We’re extremely proud of what we do, the team we have, and the environment we maintain. We are confident that if given a chance, you'll become another happy and successful client for many years to come.

We are also more expensive than the other clubs in town. This is by choice. Cheap is not our way of doing business. Because cheap ultimately ends up with substandard quality, high turnover, inadequate service, and eventually failure. This also means that we are not a place for everyone.  If you appreciate high standards, an extensive approach, and a personal commitment to your health and performance, then we’re for you! If price is your determining factor, you may want to look elsewhere. We truly believe we are better than the rest, and are well worth what we charge.

So what’s your next step? Set up your complimentary meeting with a Physical Focus Coach and learn first hand how we operate and what sets us apart from all the rest. Because we don’t have front desk staff or salespeople, it’s best to call (805) 695-0450 or email physicalfocus@gmail.com to schedule this free appointment. If we don’t exceed your expectations, if you don’t feel like we’re a good fit, then don’t become a member. It’s that simple.

Thank you for the opportunity and we look forward to building a healthy relationship with you!

Sincerely,

Michael Allison & Kasper Allison
Brothers & Owners of Physical Focus, LLC

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