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Helping you do the things you love to do...better. |
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What Sets Us Apart
We began our careers in the fitness industry nearly 20 years ago. Initially we mentored with physical therapists, and we trained our clients in physical therapy clinics instead of gyms because we didn't like the poor standards demonstrated by our own industry. We separated ourselves from other personal trainers because we were frustrated with our profession’s lack of education, passion, and understanding, and we began formulating our vision of a training center that would bridge the gap between physical therapy, athletic training and fitness. That vision came true when we opened Physical Focus in 1999.
From the very beginning, we were determined not to become what all the other private studios around us had already become. They had basically become landlords, renting space to any trainer with clients who could afford to pay rent. Each trainer would work completely independent of the studio, with their own methodology, and in competition with one another for clients. We absolutely didn't want that. From the minute we opened, we turned away several trainers every single month interested in renting space at Physical Focus.
We did this because we wanted to build a unified team around a central philosophy. And we didn’t want trainers working against one another for business. We wanted to handpick each member of our team. We knew this would take patience and due diligence. But that was our approach from the very beginning. In every club we had worked in prior to opening Physical Focus, we saw the same two things – trainers following their own unique methodology, and trainers competing with one another for clients. Instead, each member of our team would share the same underlying philosophy, and they would have to work collectively together, not in competition. This was fundamental to our vision when we started and continues even stronger today.
Today, more than a decade after we opened Physical Focus, we provide the most complete health and fitness team in town; a one-stop shop that includes Personal Trainers, Pilates & Yoga Instructors, Massage Therapists, Nutritional Consultants and Physical Therapists. Each one of our Professionals has chosen a career in an industry they are truly passionate about and they genuinely want to help people. They value education, are committed to developing personally and professionally, and love what they do and the environment they work in! But what truly sets Physical Focus apart is that we take care of each client’s overall health and fitness program by collectively working together as one unified team sharing one central comprehensive philosophy.
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140 Hot Springs Road Montecito, California (805) 695-0450 |
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